Slow down, ride deep...
your Japan adventure awaits in 2027
Our journeys invite you to slow down and experience Japan in a way few travellers ever do.
Guided by years of local knowledge, trusted friendships and a deep love of this remarkable country, we follow quiet roads through seaside villages, hidden islands, ancient forests and landscapes that seem untouched by time. You'll share moments with local artisans, savour regional flavours and uncover the stories that bring each place to life.
With small groups, thoughtful pacing and expert guidance, these immersive adventures offer a genuine connection to the culture, people and beauty of the Japan we are
privileged to call our second home.
Nagasaki by night
April 19 - 28th APRIL 2027
Set against the tranquil waters of Japan's Seto Inland Sea, Setouchi by Design explores a region where creativity, community and landscape come together in remarkable ways. As we cycle quiet island roads and coastal backways, we'll discover inspiring examples of placemaking—from historic buildings thoughtfully reimagined for modern life to abandoned spaces transformed into thriving hubs of culture, hospitality and connection. Alongside art, architecture, craftsmanship and local stories, this immersive journey reveals how design can breathe new life into a place while honouring its history, traditions and people.
Beyond The Blue Line
Island Hopping the Setouchi
The blue line may guide thousands of cyclists each year, but the real magic often lies beyond it. Beyond the Blue Line invites you to wander quieter roads, explore hidden islands and discover the stories, people and places that exist just beyond the famous route. From fishing villages and forested backroads to artisan workshops and unforgettable local encounters, this journey offers a deeper connection to the landscapes, culture and spirit of Japan. It's an invitation to look closer and experience the Setouchi region through the eyes of those who call it home.
Shimanami Kaido
Setouchi Island Journey
A journey through the many faces of Setouchi and Ehime, combining spectacular island cycling with culture, history and relaxation. Ride quiet coastal roads, explore the sacred landscapes of Omishima, soak in the atmosphere of Matsuyama's glorious castle and famous Dōgo Onsen, discover the charm of Setoda's citrus-lined streets. With a blend of cycling, local culture and restorative moments, this tour offers the perfect balance of adventure and indulgence in one of Japan's most beautiful regions.