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Our Philosophy

women's cycling melbourne

Making the decision to ride a bike can feel quite daunting for some, and others find it, well, just like riding a bike! No matter where you are at with your bike riding, at Wheel Women, we aim to provide a fun, social, recreational and non-competitive environment for women to learn to ride. It doesn't matter if you are a total beginner who hasn't ridden before, a beginner rider, someone returning to riding or an experienced rider looking for more skills, we have something for you.


Our programs and rides allow women to motivate and challenge themselves, while supporting others along the way. With guidance from accredited coaches, Wheel Women creates a judgment-free learning environment for you to build your confidence and achieve your goals. You do not need a lycra kit or a super expensive bike, we just want you to be comfortable.


Whether you are just starting out, want to enhance your skills, or just looking for a group to ride with, we have a range of programs to suit your needs. We are a registered provider of AustCycle courses and all of our teachers are Level 1 NCAS accredited coaches. We also offer gear and maintenance advice to help you choose a bike that’s right for you and makes your ride smoother.


Feel confident on your bike, learn some skills, make new friends, enjoy a coffee, and chat in the company of fellow female cyclists. Come join us!

A Business vs Not For Profit?

Lots of people ask us if Wheel Women is a Not For Profit organisation. No we are not - we are a business and under Australian Taxation we are listed as a Pty Ltd company. That means we have a director who takes care of what happens with the business, and yes, that means we are a 'for profit' organisation.


But don't let that put you off. We are what is known as a Social Enterprise - we are an organization that applies commercial strategies to maximize improvements in human and environmental well-being. Part of our goal is to maximise our social impact before we make large profits.


So why would we structure like this? A 'Not For Profit' organisation is made up of many Board Members and is required to meet regularly to set strategy and assess performance. That's a good thing! But having such a structure also means everyone on the Board needs to agree unanimously for decisions to be made quickly - this rarely happens on a Board.


The way Wheel Women is currently structured means we have a clear pathway to make decisions - you ask, we implement! It doesn't take much for us to decide if a project is worthwhile, so we just put things into action as quickly as we can - we simply couldn't do that with a Board! It also means we can also maintain the core mission of what Wheel Women is about - more women on bikes!



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